How California Pizza Kitchen is Using Custom Tote Bags (We love it!)

We’ve shared some great uses for custom tote bags, and here’s another one: use them as fundraising tools.
That’s exactly what California Pizza Kitchen (CPK) is doing. The famed pizza restaurant with more than 250 locations in more than 30 states and 11 countries is selling tote bags imprinted with its logo – and it’s all in the name of charity. Customers can purchase one for a buck, and CPK will donate 50 cents to Make-A-Wish Foundation, the premier wish-granting organization for children.

The fundraiser lasts all year, and CPK has committed to donating up to $100,000.
This isn’t the company’s first philanthropic endeavor – it has donated more than $1 million through its CPK Foundation, FUNdraisers, and in-kind donations.
CPK’s CEO, G.J. Hart says: “We are committed to giving back to the communities we service. Promoting positive change has inspired California Pizza Kitchen from the beginning. It is our hope that we can promote acts of kindness and inspire others to pay it forward by continuing to do good in the communities they live in, always striving to make it a little better.”

Promos For A Good Cause

Feeling inspired for your business to give back in some way? Put promotional products to work for a charitable purpose. Custom tote bags are great for CPK because they fill an immediate need for customers – they’re the perfect size for shimmying in some takeout pizza boxes.
And because they’re priced at $1 a piece, it’s easy for customers to grab one to go, and maybe a couple more to take home or give to friends.
With an increasing number of plastic bag bans going into effect around the country, people have a need for reusable tote bags now more than ever.
Think about imprinting your logo on tote bags and turning them into fundraisers for a charity that’s important to your business. CPK’s fundraiser is a great example of how a simple promotional product can do some serious good for a brand and a charitable organization. CPK gains exposure and goodwill, and Make-A-Wish benefits from the funds.
Has your business ever used promotional items to raise money for an organization or cause?

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